Last Updated: [Insert Date]

Welcome to Hyperlite Store (“we,” “our,” or “us”) at surfpaddlez.com. We’re committed to protecting your privacy while providing you with quality water sports gear. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase from us.

1. Information We Collect

We collect the following types of information to enhance your shopping experience for water sports equipment:

  • Personal Information: When you make a purchase, we collect your name, email address, shipping address, payment information, and phone number to process your order for kayaks, paddles, or other water gear.
  • Browsing Information: We collect data about how you interact with our website, including pages visited, products viewed (like inflatable SUPs or HydroSkin apparel), and time spent on our site.
  • Device Information: We may collect information about the device you use to access our site, including IP address, browser type, and operating system.
  • Communication Data: When you contact our customer service at [email protected], we keep records of those communications.

2. How We Use Your Information

We use your information to:

  • Process and fulfill your orders for water sports equipment
  • Provide customer support for your gear purchases
  • Improve our product offerings and website experience
  • Send you information about new products, promotions, or water sports tips (if you opt-in)
  • Prevent fraud and enhance the security of our website
  • Comply with legal obligations

3. Data Sharing and Disclosure

We value your privacy and only share your information when necessary:

  • Service Providers: We share information with trusted third parties who assist us in operating our website, processing payments, and shipping your water sports gear worldwide.
  • Legal Compliance: We may disclose information when required by law or to protect our rights and safety.
  • Business Transfers: In the event of a merger or acquisition, customer information may be transferred as part of the business assets.

We never sell your personal information to third parties for marketing purposes.

4. International Data Transfers

As we serve customers globally (excluding select remote areas in Asia and other regions), your information may be transferred to and processed in countries other than your own. We ensure all data transfers comply with applicable data protection laws.

5. Data Security

We implement industry-standard security measures to protect your information:

  • Secure Socket Layer (SSL) technology for all transactions
  • Encryption of sensitive payment information
  • Regular security assessments of our systems
  • Limited access to personal information within our organization

While we strive to protect your data, no method of transmission over the internet is 100% secure.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your personal data
  • Opt-out of marketing communications
  • Withdraw consent where processing is based on consent

To exercise these rights, please contact us at [email protected].

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience:

  • Essential Cookies: Necessary for website functionality, like adding items to your cart.
  • Analytics Cookies: Help us understand how customers use our site to improve our offerings.
  • Marketing Cookies: Used to show relevant ads for water sports equipment on other platforms.

You can manage cookie preferences through your browser settings. Disabling cookies may affect certain website features.

8. Children’s Privacy

Our website is not intended for children under 16. We do not knowingly collect personal information from children without parental consent.

9. Changes to This Policy

We may update this Privacy Policy periodically. The updated version will be posted on our website with a new “Last Updated” date.

10. Contact Us

If you have questions about this Privacy Policy or your personal data, please contact us at:

Hyperlite Store
3527 Copperhead Road
Hartford, US 06103
Email: [email protected]

Thank you for trusting Hyperlite Store with your water sports adventures!